EN: Just by looking at FREYWILLE‘s creations, you understand that they are an artistic expression through jewelry. After 10 years since the first store opened in Romania, REYWILLE marked this moment with a mesmerizing show, composed with art elements and the finest jewelry, on stage of Le Chateau.

The event was organized by PR Avenue and I am glad that I had the chance to attend this event 😉

RO: Doar uitandu-te la creatiile FREYWILLE, intelegi ca sunt o exprimare artistica prin bijuterii. Dupa 10 ani de la deschiderea primului magazin in Romania, FREYWILLE a marcat acest moment printr-un spectacol hipnotizant, sustinut cu elemente de arta si cele mai fine bijuterii, pe scena de la Le Chateau.

Evenimentul a fost organizat de PR Avenue, iar eu ma bucur ca am avut ocazia sa particip la acest eveniment 😉

EN: Because I want you to understand more about the FREYWILLE philosophy and the anniversary of the brand, I leave below some information from the press release:

Art distracts us from our daily routine. Living with art allows us to live in higher dimensional space and this is a major quality of life, pointed out Friedrich Wille, CEO FREYWILLE, present at the anniversary event.

In retrospect, since 1951, FREYWILLE has created over time real exhibitions with the help of e-mail jewelry, each one being a tribute to renowned painters. The latest demonstration of integrating into jewelry an artistic vision is represented by the latest collection, a new long-awaited tribute, which was worked on for 2 years – the collection HOMMAGE À PAUL GAUGUIN – revealed to the guests present at the anniversary event. As an imaginary journey with three key destinations from Gauguin’s luxuriant universe, FREYWILLE’s artistic department has rendered in bright colors and golden dust the tropical paradise of Tahiti, Polynesia and Bora Bora, in a collection that impresses with color and attention to detail.

RO: Pentru ca vreau sa intelegeti mai mult din filosofia FREYWILLE, cat si despre aniversarea brandului, va las mai jos cateva informatii din comunicatul de presa:

Arta ne distrage atentia de la viata cotidiana. A trai cu arta ne permite sa traim in sfere superioare si este o calitate majora a vietii, a subliniat Friedrich Wille, CEO FREYWILLE, prezent la evenimentul aniversar.

In retrospectiva, inca din 1951, FREYWILLE a creat adevarate expozitii cu ajutorul bijuteriilor cu email, fiecare fiind un omagiu adus unor pictori renumiti. Cea mai noua demonstratie de transpunere in bijuterii a viziunii artistice este reprezentata de cea mai recenta colectie, un nou omagiu mult asteptat, la care s-a lucrat timp de 2 ani – colectia HOMMAGE À PAUL GAUGUIN – dezvaluita participantilor la evenimentul aniversar. Ca o calatorie imaginara cu trei destinatii-cheie din universul luxuriant al lui Gauguin, departamentul artistic FREYWILLE a redat in culori aprinse si pulbere de aur paradisul tropical din Tahiti, Polinezia si Bora Bora, intr-o colectie care impresioneaza prin cromatica si atentie la detalii.

EN: As art transcends the imagination and turns into jewelry, at the anniversary event, the guests witnessed a presentation in which a series of famous paintings by artists such as Claude Monet, Vincent van Gogh, Gustav Klimt, F. Hundertwasser, Alphonse Mucha and Paul Gauguin came to life. The delicate jewels conveyed emotions and artistic inspiration, being highlighted in the fashion presentation signed by Alexandra Calafeteanu, the designer also celebrating 10 years of artistic creation – a special moment, a tribute to beauty and femininity in all its forms of expression.

RO: Cum arta transcede imaginatia si se transforma in bijuterii, invitatii au fost martori la o prezentare in care picturi celebre ale unor artisti precum Claude Monet, Vincent van Gogh, Gustav Klimt, F. Hundertwasser, Alphonse Mucha si Paul Gauguin au prins viata. Delicatele bijuterii au transmis emotii si inspiratie artistica, fiind puse in valoare in cadrul prezentarii de moda cu tinute semnate de Alexandra Calafeteanu, designerul aniversand 10 ani de creatie artistica – un moment frumos, un omagiu adus frumosului si feminitatii in toate formele sale de exprimare.